A social network and small business.
Free social media companies like Facebook and Twitter have been providing their services to everyone across the globe for no charges at all. The average user never bothers to find out how these two social media giants earn their money to begin with.
The conspiracy theorists would say that they sell your private information but what they actually do is keep it for themselves. Their entire business model revolves around using your favorite pages, activities and even the people you’re following or friends with to provide some of the best targetted advertisements across the world.
A social network
Facebook connected over 1.3 billion people together in Q3′ 2014, that number is significantly larger than the population of all but two countries around the world but connecting a large number of people isn’t the only thing that Facebook does.
Let’s just think about what people do on websites like Facebook, Twitter, Google+ etc. They have their own profiles where they list their interests, books they’ve read, movies they’ve watched, they follow Hollywood stars and visit their profile pages several times a day, all of this is kept track of.
Wouldn’t it be much easier to look for potential customers if you could target an audience by their interests? If you’re selling t-shirts related to mountain climbing, Facebook lets you filter your target audience with respect to words like hiking and mountaineering, it even lets you filter an audience by the pages they like so you can target an entire adventure club.
All this is cheaper and easier than conventional methods of advertisement. You don’t have to hire artists to design your ad, nor do you have to pay large amounts of cash up front to display your ad in the first place, you pay as people take interest in your ad. At the end of the day, advertisements on social networking are not only easier to manage and control but several times cheaper than other ones.
A fan base
A good fan base will crowdsource everything for you (without you asking for it!), they’ll not only give you better ideas but also provide free advertisement in doing so. When people tweet or comment about your latest updates, they’re letting all of their own friends and followers know about your services and the deals that you have to offer.
But at the end of the day when it comes down to building a fan base on social networks, doing so from scratch is a relatively hard and demanding task. It’s much better to hire professionals.
Two birds, one stone
For businesses that provide online purchasing options, having integrated social networks on their website doesn’t only give your buyers a “Let your friends know” button but it also earns you followers for your business along with it.
Using professional web designing companies like the folks at Dotnet Webdesign will not only net you the website of your dreams but also let you choose the features which you want implemented. Having a store that gives returning users a small discount every now and then (even if it’s under 5%) for sharing their purchase will not only keep your user base happy but it’ll also earn you a good word of mouth in the long run.
The future of social networks
The decision to choose which social network to join depends more on which network your friends are using and less on which one you prefer.
With Australia with 11 million, the United States with over 150 million users, India with over a 100 million, the UK with 30 million and, over the past years all of these numbers have been constantly going up without any sight of them dropping anytime soon.
But even if they do drop, just like the end of Myspace, new social networks will pop up to fill the hole.